Waleed El Medany
Our Founder
With 15 years of experience in jewelry industry, Waleed has worked with prominent names and brands in the industry. Having previously known as a Regional Manager of a reputable jewelry brand, he has supervised and overseen the opening of 6 branches in UAE and has trained more than 30 staff members from different nationalities. Waleed brings forth his years of experience and passion for jewelry into creating a brand that develops original and distinctive designs.